What is Ecommerce Marketing?
Ecommerce Marketing is a process of attracting potential customers to your ecommerce store. Ecommerce Marketing is the method of supporting sales by increasing awareness about an online store’s brand or product. Ecommerce Marketing is to drive sales by raising awareness about an online store’s brand and products/services.
The ecommerce companies always keeping up the marketing trends to increase the sales of their products or brands they offer. Ecommerce marketing strategy is to attract, convert, and delight your customers. Its involve the entire buyer’s cycle.
The Ecommerce Marketing channels are here:-
Pay-per-click Marketing (PPC) – PPC is an advertising set-up where you only pay when someone clicks your ad. PPC ads tend to bring in traffic faster than SEO. You will place bids on keywords that are related to your products or pages. PPC campaigns hold back users with purpose to buy, which makes it more successful advertising platforms.
Search Engine Marketing (SEM) – SEM is frequently used to identify efforts on Google’s PPC platform and paid systems on other search engines. This term is also utilized to spell out paid and organic efforts. You should monitor the SEO trends and invest in SEM and paid search ads to boost your lead generation efforts.
Search Engine Optimization (SEO) – SEO measures your website with Google algorithms. This helps to appear higher in Google searches. SEO is necessary to help customers find your store. A strong search engine placement for a volume, relevant keyword phrase can bring you significant amounts of traffic to your website. SEO traffic comes from organic results on search engines.
Search Engine Results Page (SERP) – The results from users search engine query, comprises organic and natural and paid listings. SERPs result is critical to acquire new customers.
Conversion Rate Optimization (CRO) – Quicker load times, fewer clicks to acquire and more interesting descriptions or images make it easier for a user’s to evaluate your products/services.
Content Marketing – Content marketing is defined as the promotion of a brand through the production and distribution of any quality content such as blogs, images, infographics, videos, etc. Good content educates customers on your product and builds your brand. It attracts inbound and interested in traffic for free. Good content helps users find your store and also users make the decision to buy from your store.
Better Delivery – The biggest hassle of an online order is to wait for 2 days to 2 weeks for a product to receive. The larger online stores do more to reduce delivery times and offer more shipping options. Now we can see next day delivery options in shipping options for local stores and big e-commerce stores. Now reducing delivery times is a priority for all e-commerce websites. Amazon Prime Now is the latest effort to make online shopping easier.
Reviews – Reviews are keys to online selling. You should be investing in high-quality product photography, well written, informative, and product videos. User-generated content like reviews and product photos are trustworthy sources of unbiased product information for users.
Local Branding and Marketing – Big e-commerce online stores offer newer facilities and features to attract customers. Now small stores will move to traditional SEO to target customers in a limited geographic area and social media engagement to personalize relations with local customers.
Display Marketing – Display ads are banner ads that are shown on the display network of the advertising platform and banners, sidebars and other predominantly visual advertisements that look on other websites. Screen advertising is made possible by networks like Yahoo! Display Network.
Mobile Advertising – Mobile marketing is getting more popular day by day. A branded ecommerce store is going to be among the first big spenders on mobile ads. We can see a rise in video mobile ads that have the potential to go viral on social networks.
Email Marketing – Everyone goes through the email box daily. Every ecommerce company, always send emails for deals and other special sales. You can quickly carry all the emails to every customer and share the products. Set your goals and work to achieve with the content inside the email.
Remarketing – Remarketing has tremendous power to convert users relatively at low cost. It is a goldmine for ecommerce brands. The purpose of remarketing is to re-engage that diverted user and encourage them to come back to your website to complete the sale. It can be achieved through triggered emails or through display advertising.
Google AdWords – It is the perfect PPC platform used by all types of ecommerce websites as a guaranteed source of targeted, buying traffic. You can create an ad that appears on Google search result pages (SERPs), and Google’s other ads network. If you can build successful Google AdWords work, you can set up a money-making source of traffic.
Social Media Marketing (SMM) – Social media is one of the best tools for an e-commerce company. People are using social media websites not just for entertainment and connection, but also as a source of news and information. Social Media has become the largest pool of information since the development of the search engine. You should take advantages of social media by investing in Facebook, Twitter, LinkedIn, and Instagram Ads. Facebook is the most used throughout all age groups, but it is a highly competitive landscape for brands.
Facebook Marketing – Facebook is a good advertising platform with a low-cost way of reaching broad audiences. It is a powerful and advertising platform to increase your sales as people actively use daily. You can select target and ads based on location, language, education, age, life events, behavior, and interests. You can add Facebook pixel on your website and retarget the viewers who have seen your website but didn’t make any purchase.
Instagram Marketing – It is one of the best methods of e-commerce marketing strategies to explore your sales. People on Instagram use their feed to look for online shopping inspiration.
Affiliate Marketing – Affiliate marketing is the referral of traffic to your website from other websites or platforms. It is a partnership scheme often based on commission. You can partner with social media influencer on every platform and they will promote your products for you. Successful internet marketers have a loyal following or receive traffic from other channels.
Public Relation and Publicity – If you can get people talking about your shop, you’ll see a spike in traffic. Public relations like news outlets, blogs, and other news outlets can be a huge help for marketing strategy. It helps to get more search juice when it comes to Google and SEO. It helps to establish credibility for your brand in the eyes of consumers. Press releases are a genuine chance to elevate your profile, online and offline.
Conclusion – Ecommerce marketing is not hard, it’s just a lot of efforts and properly work that will pay you big time. The more you know about your target audience, the better you can customize your processes. Always build trust with new and returning customers by personalizing their experience.