Content is King and SEO is Dead.
Content is king and SEO is dead, this truth is emerging. Is SEO dead? Search engine marketing experts are still workings to figure out how Google’s algorithm changes. Out of all the research that’s been done and the rankings that were tallied.
The more content and the more relevance to your audience, the better. The more eyes on your content, the more comments and the more general engagement from social media, the more you will find yourself ranking.
Content marketing has replaced SEO– content could be articles, infographics, videos, PDFs, pictures and anything else on the website, including pages. Content marketing is website marketing, which is SEO, just by a different name.
It is evident that with sites tanking, more and more small businesses will rely on PPC to get their websites and products out there to users.
SEO isn’t dead. Because people are still using Google and it’s still possible to get your site to the top of the search engines. Don’t wait, get started creating keyword rich content that your audience will love today and watch your website excel.
Google is moving away from SEO and link building, instead, they are focussing on rich content and backlinks to sprout up naturally. Google’s algorithm that brought about this change is called Google Panda and Penguin. Google has been to snuff out a lot of the keyword stuffing and artificial rankings, and online searches. Google updates have made high-quality content a necessity, with semantics and contextual relevance.
Now SEO is less effective than ever, irrelevant or even completely dead. It is high-quality content, not SEO that is so-called “King” these days.
Google pretty much pounded the crap out of keyword stuffing and other absurdities with the search algorithm change it’s made over the last couple of years. Then Google made search secure, which means you can’t even see what keywords someone used to get to your site.
The term not exactly new that seems to be displacing SEO is OAO, Online Audience Optimization. It’s all about relationships.
- Get Social
- Go Mobile
- Don’t stress about Meta descriptions, but don’t ignore either
- Treat Customers like your friends
Gone are the days of bulk link building. Now Gone are the days of keyword stuffing. Gone are the days of crap marketing. Now is the time of thoughtful, strategic website marketing, which is what SEO should have been from the start? Websites should be built and written to people first and search engine second.
Every time Google changes something, SEOs have to calibrate. But one thing they never do is kill organic search results. The one consistent about Google, it’s always changing. The algorithms change periodically with no prior warning. That is no fun when you have invested in a 6-month campaign to get your keyword at the top of Google to find their criteria have changed and the carpet has been well and truly pulled from under you.
SEO is like planting an apple and waiting for it to grow. On the other hand, paid traffic is like knowing that you want some apples and hand over some cash and leave the apples. It’s quick, you get exactly what you want and when you want it. Google just squeezed the natural (SEO) listings further down the search engine results page. It controls both the paid for and the natural listings.
Google answers to its shareholders who want maximum profit. Big revenue comes from paid ads and there is no revenue from natural listings.
SEO requires ongoing maintenance. SEO does work well; but it takes time and efforts, measuring the results and continuing to improve.
Great SEO = Great Visitor Experience = Conversion
Modern SEO should be focused on giving quality relevant content that’s aimed at your website visitors, not Google. Chances the people that say SEO is dead and doesn’t bring in results, don’t have an SEO problem, they have a conversion problem.
If you invest all your efforts into Google AdWords and think you don’t need to worry about SEO, be very aware that as a result, you may not appear on the other search engines at all. SEO is great if you work within a niche.
Social is the New SEO – social doesn’t replace SEO; it complements it, and vice versa.
SEO isn’t dead: it has become just more expensive. SEO has one foot in the grave due to AdWords. The problem for SEO is that Search Engine Results Pages (SERPs) are dominated by Paid Ads. The ads smack you between the eyes and the organic listings are lost. If you want to get to the top of Google, you are going to pay for it and need to know your stuff.
AdWords is one of the world’s most advanced advertising platforms; it’s controllable, scalable and monitorable. If your ideal client is on mobile, then forget SEO.
What killed SEO in the past?
- Google Instant
- Web 3.0
- Social Networking Sites / Social Media Marketing
- Facebook / Bing Deal
- Personalized Search
- Search Plus Your World
- Google Local
- Google Plus
- Google’s SearchWiki
Mobile is here to stay, Google is mobile first with its design and mobile is leading the way with mobile traffic surpass desktop traffic. Mobile technologies mean that search engine marketing expands to app marketing and voice search as we use voice services like Siri and Amazon Echo. If the mobile isn’t key to your SEO strategy, you are doing something wrong.
Search experts have noticed a positive correlation between PPC and organic search results. Research reveals that pages manage to rank on the first page of both organic SERPs and Paid Ads generate a better click-through rate for both.
Conclusion – SEO is an ever-changing concept. We may shift from text searches to voice searches. Long tail keywords become more important when spoken by more people. Mobile Apps and social media are taking market share, with more competition online, apps developers have seen great success in appealing to specific niches exclusively. Social is the new SEO.