What is Keyword Research?
Keyword Research is a necessary and ongoing process of any search advertising campaign. Keywords are at the foundation of an SEO campaign and this makes keyword research one of the most important components of SEO. People search using specific keywords or keyword phrases. The search engine determines the relevance of a website based on the words or phrases that are included within the content and then rank websites accordingly. This is why it’s so important to include relevant keywords within the website content that you create so that it can be found easily in the search engines.
Keyword Research is a critical component for search engine optimization because it provides a road map for both the design and execution of building websites and developing content.
There are some situations where it might make sense to consider lower traffic keywords:-
- A keyword with low traffic and competition – If you are selling a high ticket service, you don’t need many transactions to make a profit, with targeted keywords with traffic below 1000 searched per month.
- Long-term potential – Historical search volume has limitations. 15% of daily Google searches have never occurred before. You may see long-term potential in trends. It is beneficial to invest SEO effort in ranking for the low-volume keyword now and get the best pay off in the future.
- Keyword relevance to your business – Does your keyword relate strongly to your business’s goals? If you are doubtful about a keyword’s relevance, leave it.
- Keyword strong customer intent – Think like a customer with the buying frame of mind to select keyword. You need to focus on keywords that signal high levels of buyer intent as well as brand-oriented keywords.
The first step of the keyword research process involves looking at website analytics to see which keywords are already bringing targeted visitors to the website and which keywords have the highest conversion rate.
The next step is to use a trusted keyword research tool. It’s recommended to target a mix of broad, mid-range and long-tail keywords.
Google Keyword Planner, Google Suggest, Google Trends –
- Google Keyword Planner – It is especially great for discovering keyword search volume data and trends. There is still no beating Google, even with the shift from Google Keyword Tool to Planner. It offers data such as average monthly search volume, competition, and the average cost per click (for AdWords users). It will require you to set up Google Ads account and to run as an active campaign. Google Keyword Planner gives an idea of the level of competitiveness of the keyword, but this tool is only available to Google AdWords subscribers.
- Google Suggest – It is a quick and easy way to find keywords related to the words you are already targeting, and pinpoint long tail phrases. It is as easy as typing a potential word into the search bar and letting the automated suggestions. Suggestions are especially good for local SEO keyword research.
- Google Trends – Google Trends is a useful tool to give you an idea of what people are searching for on the internet in a given geographical area. It is based on the proportion of all searches on all topics. This tool allows you to see whether some particular keyword is still ranking high. It gives you real-time search, keywords comparison, find content for Backlinking and monitor your brand and your competitors. It is a free tool.
Ubersuggest, Bing Keyword Research Tool, KW Finder, SEMrush –
- Ubersuggest – It suggests you a huge variety of keywords. It will provide you with a list of keywords related to your inquiry, based on the single keyword typed into a search box. It’s a free keyword tool that relies on Google suggest and other suggest services. It is an effective tool for those struggling to find long tail keywords and topics for blog posts. This free tool offers hundreds of keywords, generated from search engine auto-suggestions. Each keywords suggestion is accompanied by monthly search volume, CPC and competition score.
- Bing Keyword Research Tool – This tool pulls data from the Bing search engine. It gives a list of other related keywords, as well as a rather trend graph. Keyword suggestions are currently limited to 100. It is based on actual, historical search data.
- KW Finder – It helps you in search for long-tail keywords with a high search volume and less competition in SEO. This tool offers search volume data and trends, cost per click (CPC), level of difficulty to rank for a given keyword, and other related keyword suggestions. It provides domain backlink data, social data, and traffic data. This tool is wonderful for local keyword research because it allows users to target specific cities, states, and countries.
- SEMrush – It is a useful tool for keyword research analysis as well as getting insight into the competition. SEMrush allows users to enter competitors’ URLs to generate extensive keyword lists outlining their highest ranking keywords. It is a paid tool. SEMrush helps users dig deep into competitors’ landing pages, highlighting traffic stats, search engine reports, ranking and backlinks. You can conduct a full SEO site audit.
MOZ, Ahrefs, BuzzSumo, WordTracker –
- MOZ – This tool provides a solution for searching and analyzing keywords. It offers you using search volume and opportunity scores for thousands of keywords downloading data for further analysis. MOZ provides keyword search volume as well as data to organically rank for a given keyword and click through rate of organic results on SERPs, keyword suggestions and a full SERP analysis including competitors’ pages’, domain authority and, social data.
- Ahrefs Keyword Explorer – Ahrefs has recently released a new keyword research tool. It has lots of data, very fast, easy in use and all tools in one package (Keyword Explorer + Site Explorer + Content Explorer tools), but it is a paid tool.
- BuzzSumo – It is a wonderful tool for content marketing. The main purpose of this tool is providing you with the most sharable content on the internet. This tool doesn’t do any keyword research, it shows you the desirable content on social media. You can identify, which content will be trend related to your keyword’s inquiry. You can research your competitors’ content. It is a paid tool.
- WordTracker – This tool is for searching for any kinds of keywords. WordTracker has one unique feature called the Keyword Effectiveness Index (KEI). KWI shows you the most profitable keywords marked by a high rate of traffic and low competition. It gives fast keyword results with a huge database of keywords.
Conclusion – There is no way a content marketer can do without keyword research because it is an essential part of content marketing. The old saying applies in this context – People don’t plan to fail, they fail to plan. Keyword research is the foundation of great SEO work.