What is Local SEO? Local SEO is a set of techniques to improve your company’s visibility in geographically targeted search engine results. Local SEO makes use of various strategies to rank a website such as Google and Google My Business Listing, Bing portal and Bing Places for business and localized content on the portal. Local…
Tag: DIGITAL MARKETING STRATEGIES

Email Marketing: Strategy & Tips for Successful Campaign
What is Email Marketing? Email Marketing is the most effective tool to advertise on the internet. Email marketing came into action about when a company sends promotional messages or materials to groups of people by email. These messages contain advertisements, commercial messages, sales, or a call for business. In Email marketing, you’ll build relations that…

What is Social Media Optimization – (SMO)?
Social Media Optimization – SMO Social Media Optimization is a process used to increase the awareness and popularity of any brand, product or service. Social Media Optimization can be applied to blogging, micro-blogging, product images, and emails. Social Media Optimization is an effective way to get and stay ahead of your competition on social media…

What is Remarketing & How to do Effective Remarketing?
What is Remarketing? Remarketing is a very powerful tool that can be used to drive more sales, increase traffic, and see more action all around. It is the best approach to encourage conversions by bringing back customers who visited your website. Remarketing is a term used to describe re-engaging customers with email. It is used…

What is Social Media Marketing – (SMM)?
Social Media Marketing – SMM Social Media Marketing is the public outreach and marketing of your brand and product through social networking sites. SMM is an efficient, cost-effective, and simple. If you are already doing Search Engine Optimization (SEO) & Search Engine Marketing (SEM), now is the time to look into Social Media Marketing (SMM)….

How to do Keyword Research & Planning with Smart Tools?
What is Keyword Research? Keyword Research is a necessary and ongoing process of any search advertising campaign. Keywords are at the foundation of an SEO campaign and this makes keyword research one of the most important components of SEO. People search using specific keywords or keyword phrases. The search engine determines the relevance of a…

How Mobile Marketing is Going to Take a Leap?
What is Mobile Marketing? Mobile Marketing is a promotional designed. Mobile Marketing encompasses all those activities which connect advertisers to consumers through mobile devices and networks. Mobile devices include phones, media devices, PDAs, portable gaming consoles, tablet, etc. This is never an option, it’s a really important aspect of Online Marketing. Mobile commercials are verified…

App Store Optimization / ASO-SEO will lead over to Web-SEO
What is App Store Optimization – ASO? App Store Optimization (ASO) is also known as App Store Marketing, App Store SEO, Play Store ASO, App Store ASO, and App Search Optimization. ASO or App Store SEO is all about gaining visibility in App Stores and increasing your organic downloads. App Store Optimization is about structuring the…

Future of Social Media is Tomorrow in Technology World
Future of Social Media No doubt, the Future of Social Media is of Tomorrow. Social media is itself a vast world where thousands of posts are added every day. Thousands of people join different social media marketing platforms and communities to share and consume content. Every business that wants to develop a strong foothold in…