What is Digital Advertising? Digital Advertising is the practice of delivery promotional content to users through various online and digital channels. Digital Advertising is the means by which companies and sponsors use the Internet to promote and sell their products and services. Digital advertising can also take place on social media websites through text ads…
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Artificial Intelligence in Digital Marketing – Advantages of AI
Role of Artificial Intelligence in Digital Marketing – Data is everything in the digital world which means it gives out meaningful information after processing. This combined information with Artificial Intelligence in digital marketing systems can detect various patterns which are great for the e-commerce business. With the help of AI, the products are being shown to…
What is Growth Hacking – Growth Hacking Sales Funnel
What is Growth Hacking? Growth Hacking refers to the marketing channel set which will generate your business growth in a data-driven and cost-effective manner. Successful growth hacking comprises the following:- Brainstorming and experimenting with multiple theories to come down to marketing strategy to take your business to the next level. Continuously optimizing your efforts, and…
YouTube Ads – How to Advertise in YouTube Videos
What is YouTube Ads Marketing? Video is the perfect format for storytelling and a hallmark of successful influencer marketing. Good storytelling is a part of successful YouTube content marketing and advertising. YouTube is currently the world’s second largest search engine and a powerful media mix to retain and gain new customers and to engage. Video…
Google Keyword Planner – Masterclass for Keyword Research
What is the Google Keyword Planner? Google Keyword Planner tool is a useful resource for building strong keyword lists and helping to get your PPC campaign off to a running start. It’s a tool for generating keyword ideas and bid estimations can help you plan your marketing strategy. It was formerly known as the Google…
Google Analytics – Tips to Increase Your Conversion Rate
What is Google Analytics? Google Analytics is definitely the most commonly used web-analytics application. This analytics package is developed by Urchin Software Corporation, which was bought by Google in 2005. This tool becomes publicly available for free under the flagship of Google Analytics in 2007 with edited, developed and released. Google Analytics can evaluate every…
Google AdSense – Tips & Tricks to Earn More Revenue in AdSense
What is Google AdSense? Google AdSense is an advertising network which allows content creators the opportunity to earn money on their website. It’ll display text, image, video, and other interactive advertising banners targeted by page content and audience. There are two ways to earn money through Google AdSense:- Impressions – It’s based on the number…
Google Ads (AdWords) – Get Your Products to the Top of Google
What is Google Ads (AdWords)? Google Ads (AdWords) is a powerful tool to speak out your brand to the public. It’s a lot of features that help you to measure your advertising trip. It’s important to what this channel is capable of and how one can make use of it. Google Ads (AdWords) is an inexpensive…
How to do effective Search Engine Marketing (SEM)?
What is SEM – Search Engine Marketing? Search Engine Marketing is a form of online marketing that involves the use of search engine results pages to promote business websites. Search Engine Marketing is about all marketing activities that use search engine technology for marketing purposes. It involves the placement of targeted advertisements in a user’s…