What is Page Authority? Page Authority is the term used to determine the probability of specific page of your website or blog to appear in search engine results page (SERPs). Page Authority (PA) is a score created by Moz which reveals the page rank on web index result pages. The page authority score goes from…
Tag: DIGITAL MARKETING TOOLS
Domain Authority – #13 Easy Step to Improve Your Domain Authority
What is Domain Authority? Your website domain is a vessel that carries all of your onsite content. Domain Authority is a measurement of any website’s overall trust and authority with search engines. Domain Authority (DA) has proved to be one of the most influential components of SEO. It represents the strength of a website’s domain…
Pinterest Ads – The Ultimate Guide to Pinterest Promoted Pins
What are Pinterest Ads? Pinterest Ads are only available for business or commercial reasons. It’s a marketing powerhouse for e-commerce companies because users are proactively searching for things rather than reactively scrolling through a feed. Pinterest allows people to search and discover ideas, content, and products/services using images and videos. Each image on Pinterest is…
Google SERP – A Guide to the Google Search Engine Results Page
What is SERP? Search Engine Results Page (SERP) is the page used by search engines to display the results of a user’s search. It’s the most important thing in SEO. A SERP is a specific type of user interface. The major search engines like Google and Bing may change aspects of the interface according to…
Twitter Advertising – A Complete Step-By-Step Guide for Marketers
What is Twitter Advertising? Twitter advertising is a great way for marketers on the platform to reach a greater audience outside of their followers. You can enhance website clicks and conversions; grow up your following, and increase tweet engagements. Twitter advertising is a simple and promoted version of the content which already exists. Twitter played…
Blogging – Learn How to Start a Blog & Make Money
What is Blog? A Blog is a daily journal of your thoughts maintained by a blogger on the web called blogging. A Blog is just like an offline diary where a person writes his views only the difference is that the blog is an online journal. A blog can be a website like a forum…
Google Keyword Planner – Masterclass for Keyword Research
What is the Google Keyword Planner? Google Keyword Planner tool is a useful resource for building strong keyword lists and helping to get your PPC campaign off to a running start. It’s a tool for generating keyword ideas and bid estimations can help you plan your marketing strategy. It was formerly known as the Google…
Google Tag Manager – A Step-By-Step Guide
What is The Google Tag Manager? Google Tag Manager is a tool which helps to carry out a measurement marketing plan. You can build a measurement system that includes tools like Google Tag Manager to determine what behaviors are important to track and to make better marketing decisions. You analyze reports from Google Analytics or…
Google Analytics – Tips to Increase Your Conversion Rate
What is Google Analytics? Google Analytics is definitely the most commonly used web-analytics application. This analytics package is developed by Urchin Software Corporation, which was bought by Google in 2005. This tool becomes publicly available for free under the flagship of Google Analytics in 2007 with edited, developed and released. Google Analytics can evaluate every…