Most of us have felt the frustration of putting resources and creativity into what we think is a flawless PPC campaign. The audience targeting works well, the ads are attractive, and people are clicking. But suddenly comes the drop. Bounce rates spike. Conversions crawl. It feels as if the visitors are leaving without offering any…
Tag: SEARCH ENGINE OPTIMIZATION
Why We Always Talk About Importance of Technical SEO?
Guest Post – The Ultimate Checklist of Technical SEO for 2021 If you own a website and want to achieve digital success then you must have a strong SEO foundation. This article contains all the dos and don’ts of technical search engine optimization that should be followed if you want to thrive in the digital…
7 Ways To Drive Social Media Traffic To Your eCommerce Website
Guest Post – Importance Of Social Media In Our Life: In today’s world, many people use social media. From a child to an elderly person, you will find them on at least one of the social media platforms. Though there are different ways or reasons why they use social media. Social Media are web-based platforms…
Progressive Web App (PWA) – Advantages of a Progressive Web App
What is Progressive Web App (PWA)? Progressive Web App (PWA) is all about delivering a native app-like experience to the user by utilizing modern web techniques. Progressive Web App (PWA) is a relatively new technology that combines the functionality of an app within the benefits of a webpage. Progressive Web App (PWA) is more discoverable…
Call to Action – Tips for a Powerful Call to Action (CTA)
What is Call to Action (CTA)? Call to Action (CTA) can be a line of text, image, or a button that urges the user or viewer to take immediate action. Call to Action (CTA) is a tool used to appeal to users and invite a response. CTA buttons are all about conversions. CTAs are elements…
SEO Audit – A Step by Step Guide for Effective SEO Audit
What is SEO Audit? Search Engine Optimization (SEO) has become the lifeline of the Internet world. SEO Audit is one of the essential processes of evaluating a website’s performance to boost the website’s search engine rankings. In the digital world, you always need to have optimized websites and blogs to show-off the presence of targeted…
Google SEO – Tips to Improve Google SEO Rankings
What is Google SEO? Google SEO (Search Engine Optimization) refers to a variety of techniques that aim at enhancing the visibility of a website on a search engine to attract increased and high-quality traffic. The term Search Engine Optimization or SEO is the process of increasing your website’s visibility and likeliness to be found in…
Latent Semantic Indexing (LSI) – How to Use Latent Semantic Indexing (LSI) Keywords
What is Latent Semantic Indexing? Latent Semantic Indexing (LSI) is an indexing and retrieval method which identifies the semantic relationships between search terms using a technique called singular value decomposition. LSI keywords are semantically related to your main keyword. These are found together with your keyword that they share in the same context. Latent Semantic…
Google Algorithm Updates – List of Major Google Algorithm Updates
What are Google Algorithm Updates? Every year Google changes its Google Algorithm updates. Sometimes Google updates a few major algorithm updates that given the best result in the SERPs. Google Algorithm Updates were roles out at regular intervals to tackle vulnerabilities and identify techniques that don’t lock up to Google webmaster guidelines. Google began its…