What is Google Merchant Center (GMC)? Google Merchant Center (GMC) has become one of the most standard e-commerce platforms on the Internet, and it’s a key part of running Google Shopping Ads. Google Merchant Center (GMC) is a great platform to upload your product information to make your products available to Google Shopping Ads. Google…
Tag: SEARCH ENGINE MARKETING
Google Shopping Ads – A Quick Guide to Google Shopping Ads
What is Google Shopping Ads? Google Shopping Ads are a huge opportunity for all e-commerce stores and changed the landscape in online advertising over the past years. Google Shopping Ads are product listings ads that are displayed across Google’s search and shopping results. Google Shopping Ads is a great idea in the digital age because…
Dynamic Search Ads (DSA) – Advantages of Dynamic Search Ads
What is Dynamic Search Ads? Dynamic Search Ads are one of the newest additions to Google AdWords to offer an easier way for advertisers to target the larger groups. Google started Dynamic Search Ads (DSA) in Google AdWords in October 2011 with a bold move to indicate a change in the paid search results for…
Google Search Ads – Highly Influential Types of Google Search Ads
What is Google Search Ads? Google Search Ads as the name suggests the ones that show up when a user is searching for a specific item. Google Search Ads or Search Advertising or PPC Advertising is one of the easiest and low-budget ways to reach your targeted audience. Google is the world’s leading search ads…
Google Display Network (GDN) – A Complete Guide to Google Display Network
What is Google Display Network (GDN)? Google Display Network (GDN) is an advertising method that helps to reach people when they browse their websites, sharing videos, blogs, checking their Gmail account, and using mobile websites, or apps. Google Display Network (GDN) is considered as one of the most effective and profitable traffic sources and ads…
Bing Ads – Advantages & Best Practices in Bing Ads
What is Bing Ads? Bing Ads are an online advertising service that allows reaching potential customers who use Bing, Yahoo, and AOL search engines. Bing Ads are like Google AdWords, but they have some differences where Bing search engine powers search on the Bing, AOL, and Yahoo networks. Bing advertising also enables advertisers to target…
Banner Ads – Tips to Create Highly Effective Banner Ads
What is Banner Ads? Banner Ads are a type of online advertising that is used by advertisers to bring in traffic from other websites and networks. It’s a display ad wherein you can use images in different formats and can also add text. Banner Ads are very popular as they are noticed by people easily and…
Progressive Web App (PWA) – Advantages of a Progressive Web App
What is Progressive Web App (PWA)? Progressive Web App (PWA) is all about delivering a native app-like experience to the user by utilizing modern web techniques. Progressive Web App (PWA) is a relatively new technology that combines the functionality of an app within the benefits of a webpage. Progressive Web App (PWA) is more discoverable…
Call to Action – Tips for a Powerful Call to Action (CTA)
What is Call to Action (CTA)? Call to Action (CTA) can be a line of text, image, or a button that urges the user or viewer to take immediate action. Call to Action (CTA) is a tool used to appeal to users and invite a response. CTA buttons are all about conversions. CTAs are elements…