What is WhatsApp Advertising? The arrival of the WhatsApp Business App could be good opportunity for businesses to use the tool for WhatsApp Advertising in their marketing strategy. Every day, more than 1 billion people around the world use WhatsApp. Mobile has taken over the greatest part of our life and WhatsApp consumes the most…
Tag: MARKETING TRENDS
Facebook Instant Article – A User Guide to Instant Articles
What is Facebook Instant Article? Facebook Instant Article is Facebook’s attempt to make a fast and efficient mobile web platform. Facebook Instant Article was launched in May 2015. The selected publishers like National Geographic and The New York Times were allowed to participate. Later on, Facebook Instant Article was opened to all publishers in April 2016….
Google Voice Search – How to Optimize Website for Google Voice Search
What is Google Voice Search? Google Voice Search is an application which allows mobile, tablet, and desktop users to search the web using their voice. The world’s leading search engine has a Google Voice Search feature that helps the user to search queries on a mobile phone or computer by speaking. This feature was named…
Ad Extensions – The Commonly Used Manual Ad Extensions
What are Ad Extensions? Ad Extensions are more space for text and other clickable links or buttons on your ad. These allow you to alter some of the formattings while increasing the size of your ad. Google’s regular text ads include clickable headlines linked to your chosen landing page, description, and URL. But Google AdWords allows…
Google Quality Score – How to Optimize Google Quality Score
What is the Google Quality Score? Google Quality Score is a number from 1 to 10 that shows how relevant is your keyword to a particular search query. Google Quality Score is a metric to determine how to place ads. If you’ve experience of Google AdWords, you may across the phrase ‘Quality Score’. Google describes…
Native Advertising – Types of Native Advertising Ad Formats
What is Native Advertising? Native Advertising is creating valuable content and presenting it on a platform in a way that resembles the other content the user is there to see. Native Advertising refers to a form of paid media that is often used by content marketers. It involves placing paid advertising in a non-disturbing way…
Marketing Automation – Why Marketing Automation is Important?
What is Marketing Automation? Marketing Automation (MA) refers to the use of software that automates repetitive marketing tasks and processes. Marketing is the bread and butter for any online business. It’s the way to gain sales, get more customers, get more leads, and to build a rapport with a customer. Most marketers use automation software…
Internet of Things (IoT) – The Challenges of the Internet of Things (IoT)
What is Internet of Things (IoT)? Internet of Things (IoT) is the network of physical objects or things embedded with electronics, software, sensors, and network connectivity which enables these objects to collect and exchange data. Internet of Things (IoT) is a system of physical devices which are connected to the Internet. Internet of Things (IoT) is…
What is Digital Advertising – The Future of Digital Advertising
What is Digital Advertising? Digital Advertising is the practice of delivery promotional content to users through various online and digital channels. Digital Advertising is the means by which companies and sponsors use the Internet to promote and sell their products and services. Digital advertising can also take place on social media websites through text ads…