What is Google SEO? Google SEO (Search Engine Optimization) refers to a variety of techniques that aim at enhancing the visibility of a website on a search engine to attract increased and high-quality traffic. The term Search Engine Optimization or SEO is the process of increasing your website’s visibility and likeliness to be found in…
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Latent Semantic Indexing (LSI) – How to Use Latent Semantic Indexing (LSI) Keywords
What is Latent Semantic Indexing? Latent Semantic Indexing (LSI) is an indexing and retrieval method which identifies the semantic relationships between search terms using a technique called singular value decomposition. LSI keywords are semantically related to your main keyword. These are found together with your keyword that they share in the same context. Latent Semantic…
Google Algorithm Updates – List of Major Google Algorithm Updates
What are Google Algorithm Updates? Every year Google changes its Google Algorithm updates. Sometimes Google updates a few major algorithm updates that given the best result in the SERPs. Google Algorithm Updates were roles out at regular intervals to tackle vulnerabilities and identify techniques that don’t lock up to Google webmaster guidelines. Google began its…
Google Voice Search – How to Optimize Website for Google Voice Search
What is Google Voice Search? Google Voice Search is an application which allows mobile, tablet, and desktop users to search the web using their voice. The world’s leading search engine has a Google Voice Search feature that helps the user to search queries on a mobile phone or computer by speaking. This feature was named…
Ad Extensions – The Commonly Used Manual Ad Extensions
What are Ad Extensions? Ad Extensions are more space for text and other clickable links or buttons on your ad. These allow you to alter some of the formattings while increasing the size of your ad. Google’s regular text ads include clickable headlines linked to your chosen landing page, description, and URL. But Google AdWords allows…
Google Quality Score – How to Optimize Google Quality Score
What is the Google Quality Score? Google Quality Score is a number from 1 to 10 that shows how relevant is your keyword to a particular search query. Google Quality Score is a metric to determine how to place ads. If you’ve experience of Google AdWords, you may across the phrase ‘Quality Score’. Google describes…
What is Schema Markup – Benefits of Schema Markup
What is Schema Markup? Schema Markup plays an important role in gaining traffic. Schema markup tells the browser or search engines what your website contains and has to offer. Adding schema markup to your HTML improves the way your page display in SERPs by enhancing the rich snippets that are displayed under the page title….
What is Content Curation – Benefits of Content Curation
What is Content Curation? Content Curation is the collection and sharing of content like articles, images, videos, tweets, or other pieces of digital content. Content curation is a process of discovery, storing, and target sharing. It doesn’t involve creating new assets. Content curation is a route of carefully identifying, and sorting through the huge amount…
Black Hat SEO – The Most Common Black Hat SEO Techniques
What is Black Hat SEO Technique? Search Engine Optimization (SEO) is essential to stamp your presence in the online world. There are various techniques involved in SEO which are classified as White Hat SEO and Black Hat SEO. When SEO first become recognized as a rightful form of marketing, there was no difference between White…