What is Schema Markup? Schema Markup plays an important role in gaining traffic. Schema markup tells the browser or search engines what your website contains and has to offer. Adding schema markup to your HTML improves the way your page display in SERPs by enhancing the rich snippets that are displayed under the page title….
Tag: DIGITAL MARKETING TOOLS
Native Advertising – Types of Native Advertising Ad Formats
What is Native Advertising? Native Advertising is creating valuable content and presenting it on a platform in a way that resembles the other content the user is there to see. Native Advertising refers to a form of paid media that is often used by content marketers. It involves placing paid advertising in a non-disturbing way…
Marketing Automation – Why Marketing Automation is Important?
What is Marketing Automation? Marketing Automation (MA) refers to the use of software that automates repetitive marketing tasks and processes. Marketing is the bread and butter for any online business. It’s the way to gain sales, get more customers, get more leads, and to build a rapport with a customer. Most marketers use automation software…
Internet of Things (IoT) – The Challenges of the Internet of Things (IoT)
What is Internet of Things (IoT)? Internet of Things (IoT) is the network of physical objects or things embedded with electronics, software, sensors, and network connectivity which enables these objects to collect and exchange data. Internet of Things (IoT) is a system of physical devices which are connected to the Internet. Internet of Things (IoT) is…
What are Search Engines – The History of Search Engines
Definition of Search Engines – Every Search Engine purpose is to facilitate the user to finds information on a website or page. Search Engines are answer machines. It would take days rather than seconds to find an answer to a question without the help of a search engine. Search Engines like Google, Bing, and Yahoo…
Digital Transformation – Key Elements of Digital Transformation
What is Digital Transformation? Transformation is fundamentally about change, and like other areas of business transformation, the digital transformation lies in organizational change. It’s an implementation of digital technology in a way that transforms human life. Because it’ll look different for every company, it can be hard to pinpoint a definition that applies to all. It’s…
Artificial Intelligence in Digital Marketing – Advantages of AI
Role of Artificial Intelligence in Digital Marketing – Data is everything in the digital world which means it gives out meaningful information after processing. This combined information with Artificial Intelligence in digital marketing systems can detect various patterns which are great for the e-commerce business. With the help of AI, the products are being shown to…
What is Alexa Ranking – Tips to Improve Alexa Ranking
What Exactly is Alexa Ranking? Alexa Ranking is a popular global ranking system that analyzes a website based on the amount of traffic picked up. It’s an amazing system to check the quality and popularity of your website around the internet. Alexa does ranks millions of websites by their popularity. Alexa (owned by Amazon) is…
Technical SEO – #11 Best Practices for Technical SEO
What is Technical SEO? Technical SEO is the foundation of a great search strategy. You can have all of the links and great content, but if your technical architecture is not good, you have no chance of ranking. Technical SEO is the backbone of your website. It’s a behind the scene structure of content which…