What is Call to Action (CTA)? Call to Action (CTA) can be a line of text, image, or a button that urges the user or viewer to take immediate action. Call to Action (CTA) is a tool used to appeal to users and invite a response. CTA buttons are all about conversions. CTAs are elements…
Tag: DIGITAL MARKETING TOOLS
SEO Audit – A Step by Step Guide for Effective SEO Audit
What is SEO Audit? Search Engine Optimization (SEO) has become the lifeline of the Internet world. SEO Audit is one of the essential processes of evaluating a website’s performance to boost the website’s search engine rankings. In the digital world, you always need to have optimized websites and blogs to show-off the presence of targeted…
Google SEO – Tips to Improve Google SEO Rankings
What is Google SEO? Google SEO (Search Engine Optimization) refers to a variety of techniques that aim at enhancing the visibility of a website on a search engine to attract increased and high-quality traffic. The term Search Engine Optimization or SEO is the process of increasing your website’s visibility and likeliness to be found in…
Google Double Click – Solutions Provided By Google Double Click
What is Google Double Click? Google Double Click is a search management platform that helps agencies and marketers manage large search campaigns across multiple search engines or channels. It allows you to consolidate your workflow and report on your campaigns’ data while simultaneously improving the effectiveness of your marketing campaigns. Google Double Click allows marketers…
Latent Semantic Indexing (LSI) – How to Use Latent Semantic Indexing (LSI) Keywords
What is Latent Semantic Indexing? Latent Semantic Indexing (LSI) is an indexing and retrieval method which identifies the semantic relationships between search terms using a technique called singular value decomposition. LSI keywords are semantically related to your main keyword. These are found together with your keyword that they share in the same context. Latent Semantic…
WhatsApp Advertising – WhatsApp Marketing Tips
What is WhatsApp Advertising? The arrival of the WhatsApp Business App could be good opportunity for businesses to use the tool for WhatsApp Advertising in their marketing strategy. Every day, more than 1 billion people around the world use WhatsApp. Mobile has taken over the greatest part of our life and WhatsApp consumes the most…
Facebook Instant Article – A User Guide to Instant Articles
What is Facebook Instant Article? Facebook Instant Article is Facebook’s attempt to make a fast and efficient mobile web platform. Facebook Instant Article was launched in May 2015. The selected publishers like National Geographic and The New York Times were allowed to participate. Later on, Facebook Instant Article was opened to all publishers in April 2016….
Social Listening – How Social Listening Technology Works
What is Social Listening? The idea of Social Listening to customers and potential customers is nothing new and as a result, social listening is now important business. Businesses are listening because they want to engage directly with customers to drive insights and make fruitful decisions. Social Listening is a course of action of finding Insights…
Ad Extensions – The Commonly Used Manual Ad Extensions
What are Ad Extensions? Ad Extensions are more space for text and other clickable links or buttons on your ad. These allow you to alter some of the formattings while increasing the size of your ad. Google’s regular text ads include clickable headlines linked to your chosen landing page, description, and URL. But Google AdWords allows…