What is RSS Feed? RSS Feed stands for Rich Site Summary and Really Simple Syndication. It’s a data format for publishing new headlines and content that can be viewed in RSS reader. RSS is one of the technologies that are extremely simple but very powerful. RSS is a group of web feed formats used to publish frequently…
Tag: DIGITAL MARKETING TECHNOLOGY
Google AMP (Accelerated Mobile Page) – How does Google AMP Works
What is Google AMP? Google AMP is an initiative to create attractive webpages that load quickly on mobile devices. Google AMP is a way of fast-tracking content to mobile devices and is an improved version of the traditional model of mobile service content. AMP seems to be increasingly prioritized in Google mobile results. An AMP…
Google Voice Search – How to Optimize Website for Google Voice Search
What is Google Voice Search? Google Voice Search is an application which allows mobile, tablet, and desktop users to search the web using their voice. The world’s leading search engine has a Google Voice Search feature that helps the user to search queries on a mobile phone or computer by speaking. This feature was named…
Ad Extensions – The Commonly Used Manual Ad Extensions
What are Ad Extensions? Ad Extensions are more space for text and other clickable links or buttons on your ad. These allow you to alter some of the formattings while increasing the size of your ad. Google’s regular text ads include clickable headlines linked to your chosen landing page, description, and URL. But Google AdWords allows…
Marketing Automation – Why Marketing Automation is Important?
What is Marketing Automation? Marketing Automation (MA) refers to the use of software that automates repetitive marketing tasks and processes. Marketing is the bread and butter for any online business. It’s the way to gain sales, get more customers, get more leads, and to build a rapport with a customer. Most marketers use automation software…
Internet of Things (IoT) – The Challenges of the Internet of Things (IoT)
What is Internet of Things (IoT)? Internet of Things (IoT) is the network of physical objects or things embedded with electronics, software, sensors, and network connectivity which enables these objects to collect and exchange data. Internet of Things (IoT) is a system of physical devices which are connected to the Internet. Internet of Things (IoT) is…
Natural Language Processing – Application Areas of Natural Language Processing
What is Natural Language Processing? Natural Language Processing (NLP) is present in our daily lives. Natural language processing is present in:- Voice recognition in smartphones Spam filters in email inboxes Customer support chatbots Translation of the pages in foreign languages Report generation in our analytical tools Natural language processing is a set of techniques through…
What are Search Engines – The History of Search Engines
Definition of Search Engines – Every Search Engine purpose is to facilitate the user to finds information on a website or page. Search Engines are answer machines. It would take days rather than seconds to find an answer to a question without the help of a search engine. Search Engines like Google, Bing, and Yahoo…
Digital Transformation – Key Elements of Digital Transformation
What is Digital Transformation? Transformation is fundamentally about change, and like other areas of business transformation, the digital transformation lies in organizational change. It’s an implementation of digital technology in a way that transforms human life. Because it’ll look different for every company, it can be hard to pinpoint a definition that applies to all. It’s…