What is Google AMP? Google AMP is an initiative to create attractive webpages that load quickly on mobile devices. Google AMP is a way of fast-tracking content to mobile devices and is an improved version of the traditional model of mobile service content. AMP seems to be increasingly prioritized in Google mobile results. An AMP…
Google Voice Search – How to Optimize Website for Google Voice Search
What is Google Voice Search? Google Voice Search is an application which allows mobile, tablet, and desktop users to search the web using their voice. The world’s leading search engine has a Google Voice Search feature that helps the user to search queries on a mobile phone or computer by speaking. This feature was named…
PPC Strategy – How to Optimize PPC (Pay-Per-Click) Strategy
What is PPC Strategy? A Pay-Per-Click (PPC) strategy is one of the quickest ways to attract potential customers to your website and increase conversions. The first step in creating a successful PPC strategy is research. We should dive deep into things to gain a clear understanding of your business, audience, and competition. PPC is a…
Ad Extensions – The Commonly Used Manual Ad Extensions
What are Ad Extensions? Ad Extensions are more space for text and other clickable links or buttons on your ad. These allow you to alter some of the formattings while increasing the size of your ad. Google’s regular text ads include clickable headlines linked to your chosen landing page, description, and URL. But Google AdWords allows…
Google Quality Score – How to Optimize Google Quality Score
What is the Google Quality Score? Google Quality Score is a number from 1 to 10 that shows how relevant is your keyword to a particular search query. Google Quality Score is a metric to determine how to place ads. If you’ve experience of Google AdWords, you may across the phrase ‘Quality Score’. Google describes…
What is Schema Markup – Benefits of Schema Markup
What is Schema Markup? Schema Markup plays an important role in gaining traffic. Schema markup tells the browser or search engines what your website contains and has to offer. Adding schema markup to your HTML improves the way your page display in SERPs by enhancing the rich snippets that are displayed under the page title….
Native Advertising – Types of Native Advertising Ad Formats
What is Native Advertising? Native Advertising is creating valuable content and presenting it on a platform in a way that resembles the other content the user is there to see. Native Advertising refers to a form of paid media that is often used by content marketers. It involves placing paid advertising in a non-disturbing way…
What is Content Curation – Benefits of Content Curation
What is Content Curation? Content Curation is the collection and sharing of content like articles, images, videos, tweets, or other pieces of digital content. Content curation is a process of discovery, storing, and target sharing. It doesn’t involve creating new assets. Content curation is a route of carefully identifying, and sorting through the huge amount…
Marketing Automation – Why Marketing Automation is Important?
What is Marketing Automation? Marketing Automation (MA) refers to the use of software that automates repetitive marketing tasks and processes. Marketing is the bread and butter for any online business. It’s the way to gain sales, get more customers, get more leads, and to build a rapport with a customer. Most marketers use automation software…