Most of us have felt the frustration of putting resources and creativity into what we think is a flawless PPC campaign. The audience targeting works well, the ads are attractive, and people are clicking. But suddenly comes the drop. Bounce rates spike. Conversions crawl. It feels as if the visitors are leaving without offering any…
Category: SEO
Role of Influencer Marketing in 2023!
What is Influencer Marketing? Influencer marketing is a type of marketing strategy that involves collaborating with influential individuals, known as influencers, to promote a brand, product, or service to their target audience. Influencers are typically individuals who have a significant following and influence on social media platforms, such as Instagram, YouTube, TikTok, or blogs. The…
Why We Always Talk About Importance of Technical SEO?
Guest Post – The Ultimate Checklist of Technical SEO for 2021 If you own a website and want to achieve digital success then you must have a strong SEO foundation. This article contains all the dos and don’ts of technical search engine optimization that should be followed if you want to thrive in the digital…
Digital Analytics – Why Does Business Need Digital Analytics
What is Digital Analytics? Digital Analytics is the breakdown of qualitative and quantitative data from any business and the competition. It’s the digital footprints of your customers by exploring where they came from and where they went. Digital Analytics drives a continuous expansion of the online experiences of your existing and potential customers that convert your…
Progressive Web App (PWA) – Advantages of a Progressive Web App
What is Progressive Web App (PWA)? Progressive Web App (PWA) is all about delivering a native app-like experience to the user by utilizing modern web techniques. Progressive Web App (PWA) is a relatively new technology that combines the functionality of an app within the benefits of a webpage. Progressive Web App (PWA) is more discoverable…
SEO Audit – A Step by Step Guide for Effective SEO Audit
What is SEO Audit? Search Engine Optimization (SEO) has become the lifeline of the Internet world. SEO Audit is one of the essential processes of evaluating a website’s performance to boost the website’s search engine rankings. In the digital world, you always need to have optimized websites and blogs to show-off the presence of targeted…
Google SEO – Tips to Improve Google SEO Rankings
What is Google SEO? Google SEO (Search Engine Optimization) refers to a variety of techniques that aim at enhancing the visibility of a website on a search engine to attract increased and high-quality traffic. The term Search Engine Optimization or SEO is the process of increasing your website’s visibility and likeliness to be found in…
Latent Semantic Indexing (LSI) – How to Use Latent Semantic Indexing (LSI) Keywords
What is Latent Semantic Indexing? Latent Semantic Indexing (LSI) is an indexing and retrieval method which identifies the semantic relationships between search terms using a technique called singular value decomposition. LSI keywords are semantically related to your main keyword. These are found together with your keyword that they share in the same context. Latent Semantic…
Google Algorithm Updates – List of Major Google Algorithm Updates
What are Google Algorithm Updates? Every year Google changes its Google Algorithm updates. Sometimes Google updates a few major algorithm updates that given the best result in the SERPs. Google Algorithm Updates were roles out at regular intervals to tackle vulnerabilities and identify techniques that don’t lock up to Google webmaster guidelines. Google began its…