What is PPC Strategy? A Pay-Per-Click (PPC) strategy is one of the quickest ways to attract potential customers to your website and increase conversions. The first step in creating a successful PPC strategy is research. We should dive deep into things to gain a clear understanding of your business, audience, and competition. PPC is a…
Category: Google Tools
Ad Extensions – The Commonly Used Manual Ad Extensions
What are Ad Extensions? Ad Extensions are more space for text and other clickable links or buttons on your ad. These allow you to alter some of the formattings while increasing the size of your ad. Google’s regular text ads include clickable headlines linked to your chosen landing page, description, and URL. But Google AdWords allows…
Google Quality Score – How to Optimize Google Quality Score
What is the Google Quality Score? Google Quality Score is a number from 1 to 10 that shows how relevant is your keyword to a particular search query. Google Quality Score is a metric to determine how to place ads. If you’ve experience of Google AdWords, you may across the phrase ‘Quality Score’. Google describes…
Internet of Things (IoT) – The Challenges of the Internet of Things (IoT)
What is Internet of Things (IoT)? Internet of Things (IoT) is the network of physical objects or things embedded with electronics, software, sensors, and network connectivity which enables these objects to collect and exchange data. Internet of Things (IoT) is a system of physical devices which are connected to the Internet. Internet of Things (IoT) is…
Natural Language Processing – Application Areas of Natural Language Processing
What is Natural Language Processing? Natural Language Processing (NLP) is present in our daily lives. Natural language processing is present in:- Voice recognition in smartphones Spam filters in email inboxes Customer support chatbots Translation of the pages in foreign languages Report generation in our analytical tools Natural language processing is a set of techniques through…
What is Digital Advertising – The Future of Digital Advertising
What is Digital Advertising? Digital Advertising is the practice of delivery promotional content to users through various online and digital channels. Digital Advertising is the means by which companies and sponsors use the Internet to promote and sell their products and services. Digital advertising can also take place on social media websites through text ads…
Black Hat SEO – The Most Common Black Hat SEO Techniques
What is Black Hat SEO Technique? Search Engine Optimization (SEO) is essential to stamp your presence in the online world. There are various techniques involved in SEO which are classified as White Hat SEO and Black Hat SEO. When SEO first become recognized as a rightful form of marketing, there was no difference between White…
What are Search Engines – The History of Search Engines
Definition of Search Engines – Every Search Engine purpose is to facilitate the user to finds information on a website or page. Search Engines are answer machines. It would take days rather than seconds to find an answer to a question without the help of a search engine. Search Engines like Google, Bing, and Yahoo…
Submit URL to Search Engine – How to Increase Organic Traffic
Why Submit URL to Search Engine? The first step to getting your website online and to get better ranking in Google is to submit URL to search engine. An example of a URL is www.abigidea.in The search engines will find your website and it’ll help to accelerate the whole process. Because submit URL to search engine…