What is Social Listening? The idea of Social Listening to customers and potential customers is nothing new and as a result, social listening is now important business. Businesses are listening because they want to engage directly with customers to drive insights and make fruitful decisions. Social Listening is a course of action of finding Insights…
Category: Content
Google Quality Score – How to Optimize Google Quality Score
What is the Google Quality Score? Google Quality Score is a number from 1 to 10 that shows how relevant is your keyword to a particular search query. Google Quality Score is a metric to determine how to place ads. If you’ve experience of Google AdWords, you may across the phrase ‘Quality Score’. Google describes…
What is Schema Markup – Benefits of Schema Markup
What is Schema Markup? Schema Markup plays an important role in gaining traffic. Schema markup tells the browser or search engines what your website contains and has to offer. Adding schema markup to your HTML improves the way your page display in SERPs by enhancing the rich snippets that are displayed under the page title….
Native Advertising – Types of Native Advertising Ad Formats
What is Native Advertising? Native Advertising is creating valuable content and presenting it on a platform in a way that resembles the other content the user is there to see. Native Advertising refers to a form of paid media that is often used by content marketers. It involves placing paid advertising in a non-disturbing way…
What is Content Curation – Benefits of Content Curation
What is Content Curation? Content Curation is the collection and sharing of content like articles, images, videos, tweets, or other pieces of digital content. Content curation is a process of discovery, storing, and target sharing. It doesn’t involve creating new assets. Content curation is a route of carefully identifying, and sorting through the huge amount…
Marketing Automation – Why Marketing Automation is Important?
What is Marketing Automation? Marketing Automation (MA) refers to the use of software that automates repetitive marketing tasks and processes. Marketing is the bread and butter for any online business. It’s the way to gain sales, get more customers, get more leads, and to build a rapport with a customer. Most marketers use automation software…
Internet of Things (IoT) – The Challenges of the Internet of Things (IoT)
What is Internet of Things (IoT)? Internet of Things (IoT) is the network of physical objects or things embedded with electronics, software, sensors, and network connectivity which enables these objects to collect and exchange data. Internet of Things (IoT) is a system of physical devices which are connected to the Internet. Internet of Things (IoT) is…
Natural Language Processing – Application Areas of Natural Language Processing
What is Natural Language Processing? Natural Language Processing (NLP) is present in our daily lives. Natural language processing is present in:- Voice recognition in smartphones Spam filters in email inboxes Customer support chatbots Translation of the pages in foreign languages Report generation in our analytical tools Natural language processing is a set of techniques through…
What is Digital Advertising – The Future of Digital Advertising
What is Digital Advertising? Digital Advertising is the practice of delivery promotional content to users through various online and digital channels. Digital Advertising is the means by which companies and sponsors use the Internet to promote and sell their products and services. Digital advertising can also take place on social media websites through text ads…