What is Google AdMob?

Google AdMob service is specifically for mobile applications. AdMob is a combination of “Advertisements on Mobile”.

Google AdMob is a mobile advertising platform where developers can use to generate revenue from apps through in-app advertising.

Google AdMob is a multi-platform mobile ad network that allows you to monetize and promote your apps.

You can integrate Google AdMob and can start earning right away. It’s very useful when you’re publishing a free app and want to earn some money.

AdMob is an affiliated project of Google and it’s primarily considered by developers of applications for monetization.

Google AdMob offers advertising solutions for many mobile platforms including Android, iOS, WebOS, Flash Lite, Windows Phone, and all standard mobile web browsers.

It’s a service you sign-up which doesn’t cost money to join. You can become an advertiser or a publisher.

Google AdMob uses the Google Mobile Ads SDK which helps to maximize revenue and achieves a massive scale with Google’s ad solutions.

The main feature of the platform is an integrated system called Software Development Kit (SDK). It helps to connect to a number of other popular web-platforms.

Developers simply need to sign up for a free account and install the SDK into their app.

Google announced (in 2013) that they are going to rebuild AdMob using their technology from other platforms like Google AdSense to keep in mind of helping app developers to make money.

Today, advertisers can buy space on other apps to generate more brand awareness, clicks, and sales. Developers can generate revenue by landing an ad space on their app.

Information for Advertisers –

Google AdMob format is designed to define the users that will possibly make a purchase.

The SDK offers a choice from a wide variety of ad formats for gadgets including standard banner ads, full-screen ads, interactive ads, and search ads.

Information for Publishers –

Google AdMob provides an option to select a suitable format for advertising such as:

— Banner ads are shown at either the top or the bottom of the screen.

— Interstitials ads are shown in full-page during breaks or transition points.

— Video advertisements.

Types of Apps –

There are multiple ways to earn money with your app as:-

# Paid App – You can set a price for your app directly on the App or Play Store that users need to pay before downloading your app.

# Freemium – You can offer the app for free but you can charge for in-app purchases like adding some extra features like more gold or faster production in gaming apps.

# Ad-based – You can show ads inside your application. You can offer an in-app purchase to remove the ads.

Google AdMob & Google AdWords –

You can create a mobile app installs campaigns by connecting Google AdMob to AdWords.

These campaigns are precise to reach more people by downloading your app via Google AdWords which apply custom targeting, keywords, and ads based on your app ID, and other information.

AdMob Mediation is a unique feature of this mobile advertising platform which allows you to create house ad campaigns. You can easily calculate your campaign performance by tracking app installs as conversions.

Google AdMob is fully integrated with Google Analytics and allows you to access all the metrics and dimensions.

It matters to your application like user acquisition, engagement, revenue screen views, sessions, app version, screen sizes, etc.

You can increase the audiences to have a perspective on how people use the app. Google AdMob could greatly help developers to build an ad-supported app and diversifying the revenue stream.

List of Various Google AdMob Ads –

Google AdMob is offering different types of ad units and can choose the ad format depending on app criteria.

Google AdMob supports several ad formats to the publishers to choose from and each ad format specializes in showing different ad types:-

# Banner Ad – Banner Ads can be effective to promote your business in a single shot. This ad occupies only a portion of the screen depending on the ad size that is created.

It comes in multiple sizes such as Standard, Medium, Large, Full-Size, Leaderboard, and Smart Banner. Smart Banners ads are very useful when you target multiple devices sizes and it can fit depending on the screen size.

The banner ads will be the small banner that will display on your mobile app screen at the place you want. It’ll display the Ad overlay when you click on the banner. You can set the time interval for the ads and get the user interaction event for the banner.

# Interstitial Ad – These ads occupy the full screen of the app. They’ll show on a timely basis between screen transitions and it’s used in gaming apps.

We can see these ads in games display when a level is completed. It’ll display full-screen when your app brings into play it. Interstitials Ads require more bandwidth on average than traditional banners because of their larger size.     

# Reward Video Ad –These ads are full-screen video ads that offer some reward points if the user watches the ad video.

These ads are very useful to offer some reward points or coins in video games. Rewarded video ads are applied after a user has completed a heavy task in your app.

You need to first add the component and add the Show Ad-block after the appropriate event in your app to show a rewarded video ad. You need to add a Reward User event to continue the app.

# Native Ad – These are “in-feed” content and naturally non-disruptive to the user experience. Native ads are customizable ad formats that match the look and feel of the app.

These ads help us with the flexibility to configure the ad appearance such as color, text color, and buttons to make them appear as a native component of the app.

Google AdMob provides two different ways to implement native ads: Native Ads Express and Native Ads Advanced.

Native Ads Express is CSS templates created in the AdMob panel based on predefined view and ad templates. Google AdMob provides Native Ads Advanced for developers who want full control over ad presentation.

Tips to Get Started Google AdMob –

You can improve user experience and increase your revenue with the right technology.

There are some useful tips to get started:

—- Sign in to your AdMob account

—- Create a new ad unit

—- Configure your ad unit settings. You can create a rewarded and interstitial ad unit which means that the viewers get rewards for seeing it. You can play the reward amount with the type of reward as well as the frequency of seeing it.

—- Implement the rewarded unit and ad unit ID where the ad will be shown in the app.

—- Integrate the SDKs of the third-party demand sources.

You can do some experimenting with Firebase Analytics to get the effectiveness of your ads when the ad is fully integrated.

You can increase revenue by increasing the impressions number, CTR or getting CPC ads. You need to promote your apps for more installations to increase the impressions.

You should encourage existing users to use your app more to affect the CTR and show your ads in a noticeable place.

Features of Google AdMob –

There are following features to monetize apps in a smart way:-

# Trusted Business Partner – Google AdMob is used and trusted by more app developers as compared to any other ad platform worldwide. AdMob can be used with all of the top platforms with cross-platform capability.

It includes Android and iOS with support for leading game engines like Unity and Cocos. AdMob is integrated with Google Play service and it pushes automatic performance improvements to Android apps without additional SDK changes.

# Generate More Downloads – You can cross-sell other apps to your existing users. You can also formulate a straight deal with others to cross-promote your apps.

# Budget & Target Audience – You can decide on your budget, target audience and the type of campaign – text-based or image-based. You can set up your ad group, scheduling and targeting through Google AdWords.

You can set up different campaigns and ad groups for a wider demographic or test the market. You can also monitor the conversion rate over time and optimize who is best performing for you.

# Cross-Platform Compatibility – Google AdMob is compatible with Android and iOS as well as gaming app engines like unity and cocos.

# Mediation Network – There are more than 40 ad networks and you can use for better fill rates and boosting profits. You can utilize optimization to gain the best CPM in real-time.

# Powerful Analytics – You can harness the power of unlimited analytics by syncing your AdMob app to Firebase. It allows you to see which ads are the best performers to maximize revenue.

Conclusion – Google AdMob platform can be a great way to monetize an application. It’s difficult to make any significant amount of money from advertisements in mobile applications and it can be annoying for users. Google AdMob is an unmatched reach in scale. You can reach advertisers from across the globe with access to your application.